Shipping labels are important because they clearly display the information carriers need to deliver packages from their start destination (either a warehouse or fulfillment center) to their end destination (customer’s doorstep).
If shipping labels are incorrect or not included on a parcel, packages can be:
· Delivered to the wrong address
· Lost entirely
As a result, customers may have a negative experience with your brand and the following could occur:
· Social media posts about their experience
· Turn to a competitor