What was it like working with Avery Dennison for years?
On October 28, 2024, our boss Mr.Wang and Sales Director Cindy Liu just attended the 30th anniversary celebration of Avery Dennison in China (1994-2024). We have cooperated with Avery Dennison for more than 20 years, and Avery Dennison's self-adhesive label raw materials have won us many applause from foreign customers
Avery Dennison, a World-leading Labeling and Packaging Solutions Provider. Avery Dennison's great success in China comes from its forward-looking insight. In the process of Reform and Opening up, hosts of world famous enterprises come to China and bring great needs of pressure-sensitive tape labels. Additionally, to join international competition and improve brand image and production efficiency, rising domestic enterprises update their labeling process from gummed label to pressure sensitive tape label, and from manual mode to automatic mode. Presented with such good opportunity, Avery Dennison comes to the Chinese market firstly and later develops to the leading solution provider in pressure-sensitive tape field. The company not only imports the world leading pressure-sensitive tape technology to China, but also establishes an institute of label printing. Avery Dennison willingly communicate the knowledge and experiences in pressure-sensitive tape printing, material selection and application, and others to domestic printing enterprises and makes an incomparable contribution to the entire labeling industry.
Avery Dennison stresses excellent product quality as the fundamental factor in market competitiveness, regards perfect after service as the expansion of product quality, and follows effective marketing strategy through which product quality is effectively transformed to competitive advantage. "We supply a full line of products in support of both globalization and localization in research and development, and consist on releasing updated products by continual innovation to satisfy the market demands. Avery Dennison acts as an integral solution provider more than a material supplier, and builds a tri-party cooperation relationship with printing plants and brand owners," Shan says, talking of the factors contributing to success. Such tri-party cooperation relationship means the interaction between Avery Dennison's team, printer and brand owner, in which, Avery Dennison assist clients to select and develop suitable materials, and provide clients with technical guidance and assistance to deal with challenges they face.
We always use Avery Dennison's high-quality self-adhesive label jumbo roll to highlight the high quality of our products, provide customers with dedicated, one-on-one service, ensure customers' sense of use of labels, and develop long-term customers.
Looking forward to a long partnership with Avery Dennison about self adhesive label roll jumbo, let's make tomorrow possible together!
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